For Theron Murphy, the one factor cooler than taking photos as a toddler with a Santa Claus who – like him – was Black was ultimately getting the jolly man’s blessing to hold on his spirit. Murphy, 33, was among the many generations of youngsters taken by their dad and mom to Dennis Photofinish studio on the nook of St Bernard Avenue and North Tonti Avenue in New Orleans’s majority-Black Seventh Ward neighborhood to have their portrait taken with the person numerous of us within the metropolis merely knew affectionately by his most well-liked nickname: “Chocolate Santa”.
Chocolate Santa for a lot of the yr was college bus driver Fred Parker. However when the vacations rolled round, Parker remodeled into Chocolate – or Seventh Ward – Santa, full with the standard purple go well with and hat. He sat patiently listening to needs for toys and different Christmas miracles on the portrait studio or on the colleges, daycares, hospitals, markets and malls he visited throughout “essentially the most great time of the yr” for practically 5 a long time.
“The phrase illustration involves thoughts,” Murphy mentioned about Parker, who cemented his legend at a time when the whole lot from films and TV reveals to Christmas playing cards depicted Santa as being white. “It was sort of a magical factor. To see – you already know – an older Black man with an actual Santa-like, Santa-esque high quality, that was only a stunning factor.”
But if there’s something everlasting in New Orleans, whose Black residents for generations have died at disproportionate charges because of violence, potent hurricanes afflicting less-protected, poorer neighborhoods or endemic well being crises, it’s loss. For Parker, what some feared was the start of the top arrived in 2019, after his bodily well being took a downturn, and he canceled all of his vacation engagements that yr.
Fred Parker died aged 78 by August of the next yr, marked eternally by the pandemic, although he didn’t die from the coronavirus. The luckier of those that grieved him may protect recollections by displaying the Christmas portraits that they had taken with him. However some, like Murphy, had misplaced their portraits after Hurricane Katrina struck New Orleans in 2005, when the federal levees failed, leaving greater than 1,000 individuals lifeless and inflicting tens of billions of {dollars} in property injury.
So Murphy discovered one other, larger, higher approach. With the assistance of a longtime buddy and native photographer, he ended up turning into the successor to Parker.

Murphy’s origin story because the second Chocolate Santa, with Parker’s stamp of approval, has its nuances.
Murphy had all the time beloved Christmas, particularly as a distraction from the road violence that blighted his metropolis.
Pictures as a child with Santa – the true one, who lived within the Seventh Ward, not the North Pole, as he noticed it – have been only one ingredient of that magic. Murphy remembers marveling whilst a teen that a few of the kids ready to get their portraits taken with Chocolate Santa had come from out of state.
“Folks lined up exterior [the studio] to see him,” Murphy recalled. “It was simply wonderful to see.”
After graduating from New Orleans’s Tulane College, he was instructing native schoolchildren when a buddy requested Murphy if he would costume up as Santa for his or her college students.
All Murphy actually wore for his first Santa outing in 2016 was the usual purple go well with. The beard can be usual out of paper, an indignity that he says he endured as a result of the goal was to convey smiles to the hearts of kindergarteners.
“It’s not like Beyoncé and Halle Berry have been going to be there,” mentioned Murphy, a drummer on New Orleans’s busy music scene, invoking the names of the 2 ladies whom embarrassing himself in entrance of can be inconceivable to recuperate from. “So I did it.”
He was convincing sufficient that the college had him reprise his position the next yr. He improved his look by rising a beard and mustache that he highlighted with white Crayola paint.
The yr after that, in 2018, a photograph of Murphy in his Santa get-up caught the eye of his buddy, photographer Sade Benson.
Benson and Murphy had as soon as labored collectively and through Katrina she, too, misplaced the photographs she and her siblings took with Seventh Ward Santa.
She referred to as Murphy to catch up and ultimately steered that she snap portraits of youngsters with Murphy as Santa – sort of like those they as soon as sat for with Mr Fred.
“We simply sort of brainstormed actually from that one dialog,” Benson mentioned. “And it went from there.”
Then extra paths crossed.
Parker’s dip in well being in 2019 prompted him to cancel his obligations for that Christmas season.
When stories emerged that Chocolate Santa was too sick to work there have been hopes another person may step in. Murphy diplomatically contacted Parker and requested for his blessing to fill his VIP boots.
It was not a simple choice to relinquish his position, Parker’s daughter, Linitta Williams, recalled.
“My dad beloved the vacations and bringing this facet of pleasure to kids,” she mentioned. And but, she added, “He noticed that it meant a lot to a toddler to inform Santa what they wished for Christmas.”
Murphy recalled Parker telling him: “Younger man, by all means, please do it.” That was Parker’s final Christmas.
The importance of Parker’s verbal help past Murphy’s peace of thoughts can’t be measured. However one latest weekend, greater than 60 households had signed up their kids to have their photographs taken with Chocolate Santa, now performed by Murphy, at Benson’s Krowned Images studio in a New Orleans suburb.
Some households arriving at Krowned got here from Texas, Mississippi, Alabama, Florida and different states, simply as that they had in Parker’s day.
In Chocolate Santa type, Murphy sat in a sleigh with a backdrop depicting a toy retailer, whereas tunes just like the Temptations’ model of Silent Night time and Mariah Carey’s All I Need For Christmas Is You blared over audio system.
As he positioned slightly boy onto his lap, Murphy joked with him in a deep, jolly voice.

5 kids between the ages of two and 9 then scampered into the studio and surrounded Murphy. One boy requested for a bike for Christmas. A lady requested for the most recent iPhone.
Murphy finds much less materials needs extra memorable, nonetheless.
“One child mentioned, ‘I need all my household to return and see me for Christmas.’ I believed that was particular. Fairly mature,” he mentioned.
LaTonya Gibson had introduced the kids who impressed that reflection from Murphy: her youngest daughter and 4 grandchildren.
Gibson nearly hadn’t made the journey. Her sister lives practically an hour away and was battling most cancers, and Gibson had pushed her dwelling after a discharge from a hospital go to late the earlier evening.
However then she mentioned she remembered how excited her older daughter had been to satisfy Parker’s authentic Chocolate Santa at her daycare in her youth. And whereas her youngest daughter, Leah, 9, had simply gotten photographs with Santa at her Catholic college, that Santa was white.
So Gibson took the children to Murphy, not solely as a result of supporting illustration is vital to her but additionally as a result of they deserved to savor the magic, preserved in reminiscence of Parker.
“We simply wanted that positivity,” Gibson mentioned. “We would have liked, I suppose, the innocence of it.”